Fashion Brand Manager

Our client is a leading global retail company representing some of the most popular, developing and diverse brands within fashion and retail. The organization covers wholesale and retail trading across international brands including clothing, shoes and perfume for men, women and children.

They are an expanding and developing company moving into new areas such as home furnishings and into new locations across the Middle East and the USA

FASHION BRAND MANAGER-SPORT BRAND- RIYADH, SAUDI ARABIA

OVERVIEW

Direct the sales and performance of the assigned brand(s) in line with Brand and Company standards and strategies.

KEY RESPONSIBILITIES:

· DELIVERY OF THE BUSINESS PLAN: Achieve or exceed the sales objective in the Business Plan through periodic brand performance review and taking practical and appropriate actions (e.g. Trading Calendar, build organisation, training, merchandising, Advertising etc.) in compliance with Brand standards to ensure the desired results are achieved

· VISUAL MERCHANDISING AND MARKETING: Organize the implementation of the visual merchandising and marketing guidelines and standards in line with the Brand Partner policies and standards

· LOSS PREVENTION: Ensure that the Loss Prevention policies, system & procedures are implemented in all stores and that the discrepancies in stock inventory are investigated timely to minimize risk of internal and external loss of store merchandise and revenues

Implement the inventory process & contingency action plans to prevent shrinkage

· BUDGET MANAGEMENT: Ensure the effectiveness and improvement of the stores operating cost through monitoring of changes in expenditures and discrepancies and through communication on the efficient use of resources.

· STORE PROJECTS: Organise the design, modification, refurbishment or closure of stores in accordance with the Brand Development plans and standards

· PEOPLE MANAGEMENT: Own the manpower planning and management of stores and its staff in order to achieve work environment which supports and improves store and team performance

Implement rewards & recognition schemes (non financial) to keep the employee morale high

Ensure that the brand’s Saudization level is maintained in line with Company’s Manpower Plan

Develop the store staff to provide a customer service exceeding customer expectation. To become the “Best of Breed” Sales team

· STORE OPERATIONS: Ensure the store hygiene, maintenance and housekeeping are maintained in line with Brand standards

· STOCK MANAGEMENT: Ensure that the stores have the recommended stock level during the season

· BRAND PARTNERSHIP: Maintain and strengthen the Brand Partner relationships in order to establish long term, sustainable and mutually beneficial relationships

· MARKET INTELLIGENCE: Keeps abreast of the latest trend in the market with respect to the Brand and the competition

· KEY INITIATIVES: Takes on additional responsibilities/initiatives as and when required by the business

• Reporting to: Business Unit Manager

• Responsible for: Store Staff (e.g. Store Manager, Visual Merchandiser, Sales Advisor etc.), Visual Merchandisers

• Functional Relationships with: Store Operations Team, Merchandising Team, Store Projects Team, Loss Prevention Team, Regional HR Team, Management team

KEY PERFORMANCE INDICATORS

· Achievement of the Annual Business Plan target

· No deviation from Brand standards & Company Business Plan on implementation of Visual Merchandising and marketing guidelines

· Shrinkage is within the defined company budget as per business requirements

· Store operating cost & expenditures are within the defined budgeted level

· All store projects are organised timely in order to meet Brand Standards and defined cost budgets

· Manpower in the store are within the approved budgeted level and performs in line with Company Standards

· No Deviation from Brand Standards during store operations

· Stock / Merchandise does not fall below the recommended minimum level

· Number of counteractions taken to neutralize competitor advantage

· Initiatives taken and the value addition brought in